Here's Adam's deal.
He doesn't believe in digital marketing, direct marketing, tv marketing, social media marketing or phone marketing. He believes in marketing. But he just happens to like the digital stuff the best.
Despite being passionate about new media, social technologies and other nerd things, he finds much more inspiration comes from places he would never expect. If you are talking to the same people about the same things, you rarely learn anything fresh.
He blogs about the gap between the present and perceived future of new media in marketing and communications.
The Grown-up Bio
A marketer, blogger and active participant in social technologies, Adam has experience developing strategies for technology, consumer and B2B marketing and an enthusiasm for all things new media. Through a marketing odyssey of sorts, Adam arrived at crayon, a conversational marketing consultancy, fusing his experience with traditional, digital and social media marketing in his role as Relationship Supervisor.
Adam started in marketing at ad agency Butler, Shine, Stern and Partners in Sausalito, CA — a short drive from San Francisco. There he worked on traditional projects for Diageo Wines, VeriSign and Noah’s (a west coast bagel chain) and started to dip his toe into the digital world. He took the full plunge as an Account Manager at McCann-Erickson San Francisco, managing digital strategies for Microsoft’s Windows Live and MSN, and fully immersing himself in digital media. Following McCann-Erickson, Adam made his way to Boston-based agency Arnold, driving integrated campaigns for Progressive Insurance, learning the basics of social media on the side and starting to actively blog on marketing and social technologies. Not so ironically, word-of-mouth brought Adam to Digital Influence Group, a social media marketing agency, where he developed communities, crafted social media strategies and led re-branding efforts for Alcatel-Lucent, IBM and Bentley Systems.
Now based in Cambridge, Massachusetts, Adam is interested not only with early adopters, but regular and late adopters as well, and how those adoptions change the role that media plays in our lives.
