Obama wins MySpace primary - now what?
Tuesday, January 8, 2008 at 2:43PM Shortly after the results of the Iowa caucus were determined last week, Barack Obama was declared the winner of the MySpace primary, garnering 46% of the vote among the Democrats. Mike Huckabee, Republican winner of Iowa, did not fare as well in MySpace's poll. According to MySpace and MarketingVox, 153,226 people with an average age of 29 voted in the primary.
The role of the internet and social networks in this election has been discussed extensively -- the YouTube debates, Obama's social networking site, Huckabee's partnership with Chuck Norris. The expectation is that the candidate able to mobilize young voters online will be rewarded with the youth vote. Obama and Ron Paul have been the internet darlings so far, early buzz will fade quickly as primary result begin to come in.
As I have posted before, the millennials are coming, and they can play an integral part in an election where the current buzzword is "change". They just have to show up to the polls, something they have not yet proven is a priority. With so many young people connecting with Obama's message, maybe this is the year they finally flex their electoral muscle. Initial numbers in Iowa were encouraging, with the youth vote turning out in record numbers, but it remains to be seen whether the trend will continue (and hopefully improve) in the upcoming primaries. Hopefully it will -- voting in MySpace elections and joining political Facebook groups doesn't mean a thing unless a real-life vote is cast.
Reader Comments (2)
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Obama is great!