Burma: It Can't Wait

Today, Digital Influence Group (yes, the company I work for) launched Burma: It Can't Wait, an awareness campaign to free Burmese pro-democracy activist (and Nobel Peace Prize recipient) Aung San Suu Kyi. The campaign hopes to bring attention to the human rights issues in military-controlled Burma.

Over the next 30 days, 30 celebrities will be lending their voices to videos to create awareness of the crisis, with the goal of gaining 1 million supporters in that time. The first video, featuring Will Ferrell, is available today.

Although I stay away from posting about specific projects I'm involved in, this is the type of campaign where social media can have a huge impact, and I'm happy to help.

If you have some time today, visit the site and join the cause. And while you're at it, add the Facebook application, which updates daily with a new video.

Update: DIG is now donating per comment or track back to this post.