Facebook Activism vs. Real World Action

Mary Joyce, co-founder of DigiActive.org, on tangible activities generated from Facebook social activism.

“Maybe a maximum of 5 percent are going to take action, and maybe it’s closer to 1 percent. . . . In most cases of Facebook groups, members do nothing. I haven’t yet seen a case where the Facebook group has led to a sustained movement.’’

Same goes for marketing via social channels.  It's one thing to have a lot of followers and friends.  It's another (much better) thing to have them engaging and activating your brand.

via The Pros and Cons of Digital Activism (The Boston Globe and The Washington Post)