Yes, on a Monday. It's from a very well put observation that social media pros, somewhat oxymoronically, are self-centered, by a blog that writes a lot about social media.

"It’s almost like social media labors under the suspicion that if it stops talking about itself, it’ll cease to exist."

And another one by the same author but earlier:
"In our minds, we’re all Lady Gaga with a slightly smaller wardrobe."

The first statement nails it.

I forgot how long this campaign ran for, and how good it is.