Entries in activism (2)

Monday
06Jul2009

Facebook Activism vs. Real World Action

DateMonday, July 6, 2009 at 7:48AM

Mary Joyce, co-founder of DigiActive.org, on tangible activities generated from Facebook social activism.

“Maybe a maximum of 5 percent are going to take action, and maybe it’s closer to 1 percent. . . . In most cases of Facebook groups, members do nothing. I haven’t yet seen a case where the Facebook group has led to a sustained movement.’’

Same goes for marketing via social channels.  It's one thing to have a lot of followers and friends.  It's another (much better) thing to have them engaging and activating your brand.

via The Pros and Cons of Digital Activism (The Boston Globe and The Washington Post)

Authoradam stewart | CommentPost a Comment |
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Thursday
01May2008

Burma: It Can't Wait

DateThursday, May 1, 2008 at 1:35PM

It Can\'t Wait

Today, Digital Influence Group (yes, the company I work for) launched Burma: It Can't Wait, an awareness campaign to free Burmese pro-democracy activist (and Nobel Peace Prize recipient) Aung San Suu Kyi. The campaign hopes to bring attention to the human rights issues in military-controlled Burma.

Over the next 30 days, 30 celebrities will be lending their voices to videos to create awareness of the crisis, with the goal of gaining 1 million supporters in that time. The first video, featuring Will Ferrell, is available today.

Although I stay away from posting about specific projects I'm involved in, this is the type of campaign where social media can have a huge impact, and I'm happy to help.

If you have some time today, visit the site and join the cause. And while you're at it, add the Facebook application, which updates daily with a new video.

Update: DIG is now donating per comment or track back to this post.

Authoradam stewart | CommentPost a Comment |
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