discobeta

I have been struggling for content a little on this blog recently, despite having more time on my hands. As I write in my bio, I have never felt that social media is the only topic worth discussing, despite the fact that I am increasingly positioning myself as an expert in that space. But it's not the only space I have worked in, unlike anyone who has "guru" or "ninja" attached to their title. And that's why this blog needs to be more than social media. There are enough blogs out there discussing it, and most of them are redundant. As Rebecca Thorman writes:

Stop writing about social media. Talking about how Twitter is or isn’t an effective networking tool is boring. Really, freaking boring.

I read a lot of posts on social media hoping someone will say something new, but that never happens. We need to stop masturbating to what the tool is and start using it to see how it works.

This blog post is from March, by the way. And still relevant. Anyone who blogs should strive for something that is readable and relevant months (even years) later.  How many blog posts were wasted on "Twitter-killer" Plurk? How many will be written on Google Wave? Just this week, even Amber Naslund reached out to her readers for ideas that matter to them, due to the circular nature of the social media conversation.

My goal here is to write something different than everyone else, rather than recycle the same conversations and adapt them to whatever new technology emerged in the last week. I've have always believed in the difference between Soundbytes and Solutions, and I'll continue to apply that ideology to this blog. If I'm not writing, it's not because I'm not paying attention to what's happening in marketing, new media, etc. It's because I'm waiting to write something that I think is interesting, rather than just creating noise.

So bear with me as I continue to re-think the types on content I write about here. And stop by my Posterous blog, which is one of the top reasons I don't write here as much nowadays.