Entries in green (4)

Thursday
11Jun2009

Inspiration from Graham Hill, Treehugger

DateThursday, June 11, 2009 at 2:58PM

One thing there should never be shortage of are ideas that inspire positive change. Speaking at the 2009 PSFK Conference NYC, Graham Hill, founder of Treehugger, lists 60 people, products and services making the world a better place.

Authoradam stewart | CommentPost a Comment |
tagged , , , in ,
Friday
07Dec2007

This isn't a billboard. It's a power plant.

DateFriday, December 7, 2007 at 11:27AM

solar billboard

Earlier this week, Pacific Gas & Electric began testing a solar-powered billboard in San Francisco that also functions as power plant plant. On a sunny day, the billboard generates as much as 3.4 kilowatts of energy, almost enough for the average American household of four. On cloudy days, the billboard generates about 2.5 kilowatts of energy.

PG&E's solar billboard is a first for the U.S., but not a first in the world, as both Canada and Africa already have them. Unlike Canada, however, PG&E's billboard actually pushes power into the electrical grid. The billboard does borrow electricity at night, but LED (light emitting diode) lights use less than a third of the energy that billboards with halophane lights.

The billboard is part of PG&E's new advertising campaign "We can do this", reflecting their commitment to the environment. The campaign was designed by advertising agency Venables Bell in San Francisco.

Authoradam stewart | CommentPost a Comment |
tagged , in ,
Friday
30Nov2007

A few things...

DateFriday, November 30, 2007 at 2:20PM
...to take into the weekend.
  • Cyber Monday traffic up 26% (Reuters)
  • John Grant discusses his "Green Marketing Manifesto" (PSFK)
  • Mac vs. PC Banner ads crash browsers. Who looks worse: Mac or PC? (Adweek)
  • Facebook caves, revamps Beacon (Mediapost)
  • Google Reader adds new features: drag & drop and recommendations (Google Reader Blog)
  • On second review, Verizon network not as open as we thought (TechCrunch)
  • Treehugger's 2007 Gift Guide (Treehugger)
  • Machinima! (BBC)
Authoradam stewart | Comment1 Comment |
tagged , , , , , , in
Wednesday
28Nov2007

Holiday Consumers Thinking Green

DateWednesday, November 28, 2007 at 12:52PM

Unless you've been underwater for the past year or so, you probably haven't been able to go more than a few hours without hearing or being marketed "green". Some consider it a fad that will go the way of the snap bracelet, but reassurance that green is more than that comes from a recent consumer survey from Cone on holiday buying attitudes:

  • 48% of Americans will buy fewer gifts or holiday products because they are concerned about the effect of their consumption on the environment
  • 59% are more likely to buy green products than they were in the past
  • 54% say they are willing to spend more on green gifts

Holiday shoppers are also seeking products that are energy-efficient, environmentally responsible and made with recycled content. 52% of those surveyed attributed their change in attitude to guilt associated with holiday consumption.

Consumers typically adopt a "more is more" outlook during the holiday retail season. This shift shows that more consumers are adopting a new outlook on what they consume. It will be interesting to see if customers hold true to these ideals as the holiday season reaches its manic peak.


Update: The NY Times has a great article on Americans' cultural struggle to adapt their holiday consumption.
2007 Cone Holiday Environmental Study (via TreeHugger)

Authoradam stewart | CommentPost a Comment |
tagged , , , in , ,