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Dimitri has blazed his way into the internet consciousness in less than a week, starting with a couple of voicemails showcasing his talent in meeting and seducing "elegant" women, followed by the appearance of the "Official Web Site of Dimitri the Lover, Canada's greatest lover and seducer." Do a google search and you'll learn a bit more about Dimitri's past.

What struck me immediately after seeing the site is that Dimitri the Lover had to be a marketing campaign for...something. Maybe a movie or a web series. But so far, there doesn't seem to be anything more than a guy with a shady past who seems to be very good at marketing himself.

In a way, I enjoyed seeing something this entertaining rise through the internet ranks that wasn't powered by a brand with a savvy marketing team. It's another reminder of the power of the digital age and provides a fresh stream of YouTube parodies like this one.

Then again, Dimitri could still end up being a piece of "The Love Guru"'s marketing mix.